{"id":1098,"date":"2009-04-15T12:56:32","date_gmt":"2009-04-15T10:56:32","guid":{"rendered":"https:\/\/alanamoceri.live-website.com\/made-in-spain-fomentando-estereotipos\/"},"modified":"2009-04-15T12:56:32","modified_gmt":"2009-04-15T10:56:32","slug":"made-in-spain-fomentando-estereotipos","status":"publish","type":"post","link":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/","title":{"rendered":"Made in Spain: fomentando estereotipos"},"content":{"rendered":"<p><a href=\"http:\/\/alanamoceri.typepad.com\/.a\/6a010535e26b33970b01156f299157970c-pi\" style=\"float: left;\"><img decoding=\"async\" alt=\"Penelopemadeinspain\" class=\"at-xid-6a010535e26b33970b01156f299157970c \" src=\"https:\/\/alanamoceri.typepad.com\/.a\/6a010535e26b33970b01156f299157970c-500wi\" style=\"margin: 0px 5px 5px 0px; width: 470px;\" title=\"Penelopemadeinspain\" \/><\/a> En <a href=\"http:\/\/www.economist.com\/business\/PrinterFriendly.cfm?story_id=13447445\" target=\"_blank\" rel=\"noopener\">The Economist del 8 de April<\/a>, salio un articulo \u201cBig in America? Spanish firms hope to benefit from America\u2019s stimulus plan\u201d&#0160; (Empresas espa\u00f1olas esperan beneficiar del plan de estimulo Americano) donde habla de la iniciativa promotora de \u201c<a href=\"http:\/\/www.icex.es\" target=\"_blank\" rel=\"noopener\">Made in\/Made by Spain<\/a>.\u201d Aunque no opina nada sobre el nombre torpe (porque no el sencillo \u201cMade in Spain\u201d?) cuestiona la capacidad de Espa\u00f1a de cambiar los estereotipos. Y antes de ponernos nerviosos es importante ver exactamente lo que escribieron:<\/p>\n<div style=\"margin-left: 40px;\"><em>\u201cThere is also scepticism about whether Spain\u2019s marketing campaign can really do much to change stereotypes of bullfighting and flamenco.\u201d<\/em><\/div>\n<p><\/p>\n<div style=\"margin-left: 40px;\"><a href=\"http:\/\/www.elpais.com\/articulo\/economia\/Espana\/puede\/hacer\/mucho\/cambiar\/estereotipos\/toros\/flamenco\/elpepueco\/20090413elpepueco_6\/Tes\" target=\"_blank\" rel=\"noopener\">El titular de El Pais <\/a>proclama: <em>&quot;Espa\u00f1a no puede hacer mucho para cambiar los estereotipos de toros y flamenco&quot;<\/em><\/div>\n<p>No tengo ni idea porque El Pais, en vez de enfocar el art\u00edculo en la campa\u00f1a del gobierno espa\u00f1ol y si puede ayudar o hacer da\u00f1o a los multinacionales espa\u00f1oles, han exagerado una frase para convertirlo en una especie de insulto contra Espa\u00f1a. Yo lo traducir\u00e9 as\u00ed:\n<\/p>\n<p><!--more--><\/p>\n<div style=\"margin-left: 40px;\"><em>\u201cHay mucho escepticismo de que si la campa\u00f1a de marketing de Espa\u00f1a realmente pueda hacer mucho para cambiar los estereotipos de toros y flamenco.\u201d<br \/><\/em><\/div>\n<p>Hay mucha investigaci\u00f3n que dice que las empresas multinacionales deben creer una imagen propia global en vez de uno basado en su pais de origen y adem\u00e1s intentan desarrollar una imagen local donde tienen presencia. Eso tiene sentido en un mundo global en que cada vez las personas valoran lo que es local. <\/p>\n<p>El ambiente en EEUU ahora tiene mucha sensibilidad frente a negocios que mandan los trabajos al extranjero y muchos buscan el etiqueta \u201cMade in USA\u201d. No hacia mucha gracia que de los famosos bonos de AIG, 54% fue entregada a gente fuera del pais. Y aunque los Americanos somos gente bastante pragm\u00e1tica, sobre todo en lo relacionado a negocios, no creo que tenga sentido montar una campa\u00f1a de publicidad que llama atenci\u00f3n a las empresas espa\u00f1olas intentando aprovechar del plan de estimulo de Obama. De hecho, un Republicano listo podr\u00eda utilizarlo como \u201cprueba\u201d de que este dinero no beneficia al EEUU pero sale fuera a otros pa\u00edses.<\/p>\n<p>Claro que las empresas espa\u00f1olas tienen mucho que contribuir al EEUU y el mundo y tienen todo el derecho de desarrollar sus actividades donde puedan. Opino que los que prefieran no \u201csubir la bandera espa\u00f1ola\u201d tienen raz\u00f3n y que van a hacer mejor sin ayuda del campa\u00f1a \u201cMade in Spain\u201d y sin necesidad de cambiar los ideas que tienen los Americanos de Espa\u00f1a. Lo importante es el imagen de su empresa, sus competencias y su capaz de ofrecer un servicio o producto competitivo\u2014no llamar atenci\u00f3n de que son extranjeros intentando sacar beneficio de su plan de estimulo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En The Economist del 8 de April, salio un articulo \u201cBig in America? Spanish firms hope to benefit from America\u2019s stimulus plan\u201d&#0160; (Empresas espa\u00f1olas esperan beneficiar del plan de estimulo Americano) donde habla de la iniciativa promotora de \u201cMade in\/Made by Spain.\u201d Aunque no opina nada sobre el nombre torpe (porque no el sencillo \u201cMade &#8230;<\/p>\n<p><a class=\"understrap-read-more-link\" href=\"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/\">Read The Article <span class=\"screen-reader-text\"> from Made in Spain: fomentando estereotipos<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Made in Spain: fomentando estereotipos - Alana Moceri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in Spain: fomentando estereotipos - Alana Moceri\" \/>\n<meta property=\"og:description\" content=\"En The Economist del 8 de April, salio un articulo \u201cBig in America? Spanish firms hope to benefit from America\u2019s stimulus plan\u201d&#160; (Empresas espa\u00f1olas esperan beneficiar del plan de estimulo Americano) donde habla de la iniciativa promotora de \u201cMade in\/Made by Spain.\u201d Aunque no opina nada sobre el nombre torpe (porque no el sencillo \u201cMade ...Read The Article from Made in Spain: fomentando estereotipos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/\" \/>\n<meta property=\"og:site_name\" content=\"Alana Moceri\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-15T10:56:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alanamoceri.typepad.com\/.a\/6a010535e26b33970b01156f299157970c-500wi\" \/>\n<meta name=\"author\" content=\"Alana Moceri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alana Moceri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/\"},\"author\":{\"name\":\"Alana Moceri\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/#\\\/schema\\\/person\\\/ce512a8d269984a1ec417b4e7bad5e14\"},\"headline\":\"Made in Spain: fomentando estereotipos\",\"datePublished\":\"2009-04-15T10:56:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/\"},\"wordCount\":479,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/#\\\/schema\\\/person\\\/ce512a8d269984a1ec417b4e7bad5e14\"},\"image\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alanamoceri.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/default-post-thumbnail.png\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/\",\"url\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/\",\"name\":\"Made in Spain: fomentando estereotipos - Alana Moceri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alanamoceri.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/default-post-thumbnail.png\",\"datePublished\":\"2009-04-15T10:56:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alanamoceri.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/default-post-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/alanamoceri.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/default-post-thumbnail.png\",\"width\":150,\"height\":150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/made-in-spain-fomentando-estereotipos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Made in Spain: fomentando estereotipos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/alanamoceri.com\\\/es\\\/\",\"name\":\"Alana Moceri\",\"description\":\"International Relations Professor, IE University | Featured analyst at World Politics Review | Columnist at El Espa\u00f1ol | TV &amp; 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Spanish firms hope to benefit from America\u2019s stimulus plan\u201d&#0160; (Empresas espa\u00f1olas esperan beneficiar del plan de estimulo Americano) donde habla de la iniciativa promotora de \u201cMade in\/Made by Spain.\u201d Aunque no opina nada sobre el nombre torpe (porque no el sencillo \u201cMade ...Read The Article from Made in Spain: fomentando estereotipos","og_url":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/","og_site_name":"Alana Moceri","article_published_time":"2009-04-15T10:56:32+00:00","og_image":[{"url":"https:\/\/alanamoceri.typepad.com\/.a\/6a010535e26b33970b01156f299157970c-500wi","type":"","width":"","height":""}],"author":"Alana Moceri","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alana Moceri","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#article","isPartOf":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/"},"author":{"name":"Alana Moceri","@id":"https:\/\/alanamoceri.com\/es\/#\/schema\/person\/ce512a8d269984a1ec417b4e7bad5e14"},"headline":"Made in Spain: fomentando estereotipos","datePublished":"2009-04-15T10:56:32+00:00","mainEntityOfPage":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/"},"wordCount":479,"commentCount":4,"publisher":{"@id":"https:\/\/alanamoceri.com\/es\/#\/schema\/person\/ce512a8d269984a1ec417b4e7bad5e14"},"image":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#primaryimage"},"thumbnailUrl":"https:\/\/alanamoceri.com\/wp-content\/uploads\/2024\/08\/default-post-thumbnail.png","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/","url":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/","name":"Made in Spain: fomentando estereotipos - Alana Moceri","isPartOf":{"@id":"https:\/\/alanamoceri.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#primaryimage"},"image":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#primaryimage"},"thumbnailUrl":"https:\/\/alanamoceri.com\/wp-content\/uploads\/2024\/08\/default-post-thumbnail.png","datePublished":"2009-04-15T10:56:32+00:00","breadcrumb":{"@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#primaryimage","url":"https:\/\/alanamoceri.com\/wp-content\/uploads\/2024\/08\/default-post-thumbnail.png","contentUrl":"https:\/\/alanamoceri.com\/wp-content\/uploads\/2024\/08\/default-post-thumbnail.png","width":150,"height":150},{"@type":"BreadcrumbList","@id":"https:\/\/alanamoceri.com\/es\/made-in-spain-fomentando-estereotipos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alanamoceri.com\/es\/"},{"@type":"ListItem","position":2,"name":"Made in Spain: fomentando estereotipos"}]},{"@type":"WebSite","@id":"https:\/\/alanamoceri.com\/es\/#website","url":"https:\/\/alanamoceri.com\/es\/","name":"Alana Moceri","description":"International Relations Professor, IE University | Featured analyst at World Politics Review | Columnist at El Espa\u00f1ol | TV &amp; 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