{"id":1228,"date":"2008-09-12T11:41:00","date_gmt":"2008-09-12T09:41:00","guid":{"rendered":"https:\/\/alanamoceri.live-website.com\/un-dia-sin-la-c\/"},"modified":"2008-09-12T11:41:00","modified_gmt":"2008-09-12T09:41:00","slug":"un-dia-sin-la-c","status":"publish","type":"post","link":"https:\/\/alanamoceri.com\/es\/un-dia-sin-la-c\/","title":{"rendered":"Un d\u00eda sin la campa\u00f1a negativa\u2026"},"content":{"rendered":"

Ayer, por primera vez en mucho tiempo y por respeto al 11-S, las campa\u00f1as de Obama y McCain pactaron no emitir ning\u00fan anuncio ni mensaje negativa. Aqu\u00ed en Espa\u00f1a, es dif\u00edcil entender la importancia de eso. Vemos las anuncios famosos a trav\u00e9s de YouTube pero no los enfrentamos cada vez que encendimos la tele como mi compatriotas en el EEUU. Fue un momento especialmente bienvenida durante una semana en que salio tres anuncios especialmente negativas y falsas de la campa\u00f1a Republicana. Si preguntas gente en la calle en cualquier parte de los EEUU, vas a tenerlo dif\u00edcil encontrar nadie que le gusta anuncios negativos, tanto los Dem\u00f3cratas como los Republicanos. Pero, por desgracia funcionen y aunque los Republicanos tienen un cierto talento especial con eso, los dos partidos los utilicen.<\/p>\n

Porque? Estas campa\u00f1as son muy largos y hay tanto informaci\u00f3n, realmente demasiado por la persona t\u00edpica no fan\u00e1tico de la pol\u00edtica. Entre los indecisos son lo que se llamen los \u201cvotantes de baja informaci\u00f3n\u201d es decir, que basen sus decisiones en impresiones que les han quedado en la cabeza. Rick Davis, el director de la campa\u00f1a de McCain dijo al Washington Post<\/a>: "Esta elecci\u00f3n no se trata de las temas, esta elecci\u00f3n se trato de la vista compuesta con que la gente se queda de esos candidatos.\u201d Claro, puedes conseguir los detalles que los dos candidatos en su p\u00e1gina web, pero a la hora de hablar en p\u00fablico es un ejercicio en y guerra de sound bites: frases cortas, sencillas, f\u00e1ciles de recordar y repetir en la prensa (mejor como titular).<\/p>\n

William Bradley, es su an\u00e1lisis excelente<\/a> esta semana nota que la campa\u00f1a negativa no pertenece exclusivamente a los Republicanos, pero tienen (y suelen tener) una estrategia mejor: anuncios nacionales que cambia el discurso nacional. La prensa tradicional y no tradicional repitan el mensaje continuadamente. La campa\u00f1a de Obama tienen algunos anuncios en algunos estados sobre temas de inter\u00e9s local, pero eso no tiene el mismo impacto para desplazar el enfoque nacional del pais.<\/p>\n

Es importante notar que el Partido Republicano tiene una relaci\u00f3n especial con la verdad y conjuntamente llevan a\u00f1os convenciendo su base de la idea de que toda la prensa sea \u201cliberal.\u201d Da igual que hay p\u00e1ginas web como factcheck.org que ofrecen el p\u00fablico una verificaci\u00f3n de los datos. Frente un base de seguidores que buscan las noticias en Fox Televisi\u00f3n que creen que cualquier cosa en contra de este punta de vista es \u201cmentiras de la prensa liberal\u201d<\/a>\u2014es imposible tener un debate nacional basado en temas electorales serias. Ni puedo tener uno con unos miembros de mi familia que son Republicanos porque cada argumento que pongo es \u201cmentiras de la prensa liberal.\u201d \u00bfC\u00f3mo se discute con eso?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer, por primera vez en mucho tiempo y por respeto al 11-S, las campa\u00f1as de Obama y McCain pactaron no emitir ning\u00fan anuncio ni mensaje negativa. Aqu\u00ed en Espa\u00f1a, es dif\u00edcil entender la importancia de eso. Vemos las anuncios famosos a trav\u00e9s de YouTube pero no los enfrentamos cada vez que encendimos la tele como …<\/p>\n

Read The Article from Un d\u00eda sin la campa\u00f1a negativa\u2026<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nUn d\u00eda sin la campa\u00f1a negativa\u2026 - Alana Moceri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alanamoceri.com\/es\/un-dia-sin-la-c\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un d\u00eda sin la campa\u00f1a negativa\u2026 - Alana Moceri\" \/>\n<meta property=\"og:description\" content=\"Ayer, por primera vez en mucho tiempo y por respeto al 11-S, las campa\u00f1as de Obama y McCain pactaron no emitir ning\u00fan anuncio ni mensaje negativa. 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