Some elections sexier than others. The entire 2008 U.S. campaign — from primaries to the general election — left us breathless. On the other hand, Bush vs. Gore in 2000, and Spain's Rajoy vs. Rubalcaba in 2011 could have been marketed as insomnia remedies. However, presidential campaigns, where two candidates battle it out to become the leader of the country (or in the case of the U.S., the leader of the free world) are generally a lot more interesting than congressional or parliamentary elections with no presidency at stake. Voter turnout figures back this up. (read article)